Apple Developing Low-Cost $700 MacBooks to Regain Share in Education Market

Apple is developing new low-cost 12-inch and 13-inch MacBooks to be priced around $700 or less. The goal is to boost declining MacBook sales.

The new MacBooks would target the education market, where Apple has lost share to Chromebooks. The ~$700 price point matches higher-end Chromebooks.

Sources say Apple is more likely than ever to launch the low-cost Macs, though it hasn't fully committed yet.

A DigiTimes report also said Apple is planning a more affordable MacBook line for late 2024 to differentiate from MacBook Air/Pro.

Apple may attempt to claw back education market share with cheaper, more compact, student-friendly machines.