Posted 2/22/2024, 2:09:24 PM
Apple's $3,499 Vision Pro Headset Sees Slow Sales and Returns Due to Unclear Purpose Beyond Phones
- Apple Vision Pro headset sales slower than expected, with some returns at Apple stores
- Unclear "purpose" and use cases for the $3,499 headset beyond what phones/tablets can already do
- Vision Pro makes experiences like video watching more immersive but also more solitary
- Apple has succeeded when products deliver what people clearly want (i.e. carrying music with the iPod)
- Apple may still uncover Vision Pro's "purpose" once people use it more, as happened with the Apple Watch