Posted 2/26/2024, 9:15:03 PM
Apple's VR Headset Has $1,500 in Estimated Component Costs, But Retails for Over Twice as Much
- The OLED displays account for over a third ($456 out of $1,542) of the Vision Pro headset's component costs
- The system-on-a-chip and processor together cost an estimated $240, making up over 15% of costs
- Omdia estimates the total bill of materials for Vision Pro at around $1,542
- The consumer price starts at $3,499, much higher than just component costs
- Factoring in R&D, manufacturing, shipping, etc. means Apple's actual profit margin is lower than the price-component cost difference