Apple Chips In on Gaming with New Macs, But Faces Uphill Climb Against Windows
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Apple is making a bigger push into the $183 billion gaming market with new MacBook Pro and iMac models.
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The new M3 chips offer more power for gaming, but high-end Windows gaming rigs are still more attractive to hardcore gamers.
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Apple needs buy-in from developers to bring more games to Mac if it wants to compete with Windows for gamers.
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Gaming capabilities could help Apple sell more high-end Macs, but won't likely drive huge gaming revenues.
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Growing the Mac as a gaming platform will take time and continued investment from Apple.