Apple Aims to Enable On-Device AI to Catch Up to Rivals' Cloud Offerings
• Apple working on running large language models directly on iPhones to catch up to AI rivals • Seeks to enable chatbots like ChatGPT to run natively on devices instead of in the cloud • Comes as device makers seek to add AI features to spark smartphone sales • Google also working on running models natively on Pixel phones • Apple claims approach sets precedent to run complex AI on range of devices in future