IHOP and Applebee's Owner Plans Combined Restaurants to Boost Sales
• Parent company of IHOP and Applebee's opening co-branded locations with both chains in one restaurant
• Aims to reduce costs and maximize revenues by attracting different diners at different times
• 8 international prototype locations already opened, most recently in Mexico
• Plan is to eventually bring the concept to the U.S., but no set timeframe yet
• Faces challenges like changing consumer tastes and rising costs, but continues opening new locations of both chains