Posted 10/3/2023, 2:28:26 PM
Applebee's Brings Back $1 Margaritas in October to Boost Sales After Recent Slump
- Applebee's is bringing back its $1 margarita promotion for the month of October, the first time in 3 years
- Promotion aimed to boost sales after Applebee's saw a sales slump and "modest slowdown" recently
- Dollarita available all day every day in October, promoted in ad during Jets vs Chiefs game
- Comes as consumers cut back on dining out due to inflation and competitors roll out promotions
- Applebee's CEO remains optimistic about brand's value, affordability and brand awareness
