Posted 2/23/2024, 2:39:07 AM
Apple Tests New AI Support Tool Ask to Speed Up Customer Service
- Apple is testing a new ChatGPT-like AI tool called "Ask" to provide faster technical support to customers
- Tool can automatically generate responses to customer questions by querying Apple's knowledge base
- Participating AppleCare advisors are encouraged to try "Ask" before other search methods
- Responses are factual and traceable since tool links to internal knowledge base
- Part of wider adoption of AI; iOS 18 expected to add generative features across Apple's apps