WhatsApp Takes Aim at Apple's iMessage Dominance in US Messaging Market
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iMessage is hugely popular for messaging in the US, especially among iPhone users, but not widely used in other countries where WhatsApp dominates.
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US regulators are concerned about Apple blocking access to iMessage, while EU doesn't see iMessage as essential enough to mandate access.
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WhatsApp aims to accelerate growth in the US by opening up messaging interoperability between platforms.
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This could allow WhatsApp to chip away at iMessage's dominance in the US market.
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Apple's future messaging growth depends heavily on retaining iPhone loyalists in the US market using iMessage.