Apple's iOS 17 Podcast Changes Could Reduce Downloads, Worrying Publishers and Advertisers
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Apple tweaked automatic podcast downloads in iOS 17, which could impact download numbers moving forward. Podcast publishers are bracing for a decline.
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The download changes mean episodes older than 7 days won't auto-download. This will reduce downloads of back catalogs.
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Though downloads aren't the only metric, they remain important. Advertisers may react if numbers drop significantly.
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Spotify aims to provide brand safety for podcast advertisers using contextual targeting instead of just keywords.
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Spotify offers "sensitive topics" classification to help family-friendly brands avoid certain content. Podcasters can't dispute the flags but get education on them.
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