Apple Launches New Sports App for iPhone Focused on Simplicity and Fast Access
• Apple releases new sports app for iPhone focused on simplicity and fast access to scores/stats • App has basic interface showing customizable scoreboards; Eddy Cue says simple design is intentional • App supports Live Activities to show scores on Lock Screen, but feature not working yet in early testing • Apple has moved into live sports streaming, so app could evolve into ultimate sports content hub • Free in App Store now in U.S., Canada, and U.K.; other features coming in iOS 17.4 update