Apple Shifts Gears, Ends Electric Car Project to Focus on AI and Headset
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Apple is ending its self-driving car project after over a decade, abandoning potential billions in revenue.
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The company will shift some resources from the car project to focus more on AI, including generative AI and AI for its Vision mixed-reality headset.
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Ending the car project allows Apple to avoid a risky automotive market and concentrate on applying AI to current products like iPhones.
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Apple plans to reveal new AI capabilities at its developer conference in June, with the first features coming in iOS 18 this fall.
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It's uncertain how soon AI will make serious money for Apple compared to its core hardware sales, and its Vision headset is years away from being a major revenue driver.