Apple Board Initially Hated Iconic 1984 Super Bowl Ad, Now Seen as Pivotal Moment
• Apple's board of directors initially opposed the now-iconic "1984" Super Bowl ad, deeming it the "worst commercial ever" • Steve Jobs and Steve Wozniak loved the ad, with Wozniak offering to pay $400,000 of his own money to keep it on air • The board wanted to fire the ad agency and sell the Super Bowl airtime slot • Ad agency Chiat/Day principal Jay Chiat quietly disobeyed and kept the 60-second ad slot • The controversial ad ended up airing and is now celebrated as a pivotal moment in Apple's history