Apple's $3,500 Vision Pro Headset Risks Slow Adoption Without Cheaper Alternative
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Apple's Vision Pro headset will be very expensive at $3,500 with no cheaper alternative at launch, potentially limiting adoption like the original HomePod.
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High price risks misjudging demand - cheaper version not expected until 2025. Could threaten product's success.
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Original HomePod also launched at high price without cheaper version, struggled and was discontinued.
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Niche $3,500 product faces very different challenges than $1,000 iPhone. Vision Pro needs to prove value.
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Crucial for Apple to get pricing and product mix right in early years. Don't want to repeat HomePod's mistakes.
![](https://www.digitaltrends.com/wp-content/uploads/2023/08/Apple-Vision-Pro-being-worn-by-a-person-while-using-a-keyboard.jpg?resize=800%2C418&p=1)