Arc Browser Aims to Outdo Search Engines with AI-Powered Direct Answers
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Arc Browser is building an AI agent that browses the web and returns relevant results without needing a search engine. It will allow queries like "Reservation for 2 at Llama Inn" and return booking options.
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New "Instant Links" feature takes users directly to a site rather than showing search results. If you search "Gladiator 2 trailer" it will take you straight to the YouTube video.
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Upcoming "Live Folders" feature will automatically update with new information on a topic, like an RSS feed. Can track changes to sites.
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Arc Browser argues other browsers optimize for more searches and ad money, while they want to serve users results directly.
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As AI-based agents rise, questions remain around returning value to publishers whose content is summarized and how "best" results are chosen.