AI Startup Entrupy Uses Microscopic Imaging to Authenticate Luxury Goods with Over 99% Accuracy
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Entrupy is an AI company founded in 2012 that authenticates luxury goods for resellers with 99.1% accuracy using microscopic imaging technology.
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Entrupy partners with retailers like MatchesFashion and threads Styling and became the authenticator for TikTok Shop's luxury bag selection.
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Vintage reseller Treasures of NYC uses Entrupy for an added layer of authentication to gain customer trust and confidence when buying pre-owned luxury items.
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Entrupy currently focuses on authenticating designer handbags and sneakers, categories most affected by sophisticated counterfeits.
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The Entrupy authentication process is quick, taking just minutes to scan an item and provide a verification certificate via email to help ensure a smooth purchasing experience.