Smartphone Makers Bet on Faster, Cheaper On-Device AI to Revive Sales and Push Towards Intelligent Assistants
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Smartphone makers are adding more AI features that run locally on devices instead of in the cloud, making them faster, cheaper, and less data-hungry.
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Locally run AI could help push devices to be more personalized assistants, but it's unclear if it will stimulate lagging mobile sales.
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Qualcomm is enabling phone makers to run smaller AI models locally through its chips. Samsung demoed live translation powered by on-device AI.
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The AI boom comes as the smartphone market has seen a recent recovery after a 2-year slump. New AI features could give sales a boost.
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Some envisage a future of app-less, AI-powered phones that behave like personal concierges. Deutsche Telekom demoed a voice-controlled prototype.