Big Brands Shell Out Big Bucks to Reach Wider Super Bowl Audience
- Advertisers shifting away from tech like crypto and AI, toward more lighthearted, traditional brands
- Prices for a 30-second ad are $6.5-$7 million; spots are sold out
- Established brands with deep pockets are advertising, unlike past years
- Taylor Swift's attendance with Travis Kelce will likely expand audience size and demographics
- Makeup and body care brands buying ads targeting expanded female audience