Avenged Sevenfold Pioneers Blockchain 'Season Pass' to Reward Fans with NFTs, Unreleased Tracks and Meet-and-Greets
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Avenged Sevenfold launched Season Pass, a decentralized platform that rewards fans for participating in band-related activities. It's like Fortnite's battle pass but for a band's fans.
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Season Pass is built on Polygon and rewards fans with NFT collectibles, merch discounts, unreleased tracks, and more. Top tier rewards include free tickets and meet-and-greets.
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The band already had an established fanbase, which made introducing Web3 concepts easier. Other bands are waiting to see how it plays out.
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Adoption will likely be driven by both existing bands like Avenged Sevenfold and emerging artists with built-in crypto-savvy fanbases.
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The band wants to lead by example and show the music industry that Web3 can create better experiences for both musicians and fans.