Posted 10/1/2023, 11:41:20 AM
Saudia Launches New Brand Identity, Services to Enhance Customer Experience and Boost Tourism
- Saudia unveils new brand identity as part of digital transformation and improving customer experience
- New services include AI-powered travel companion chatbot to book flights and suggest personalized recommendations
- Enhancing app with 260 new features and services to boost customer experience
- Launched new VIP meet-and-greet service expected to increase booking revenue by 10%
- Aims to more than triple passenger count over next 7 years to bring more tourists to Saudi Arabia amid growth in tourism sector