BBC Backtracks on AI-Generated 'Doctor Who' Marketing After Complaints
• BBC abandoned plans to use AI to generate marketing content for "Doctor Who" after receiving complaints • AI was used on a small trial basis to create text for 2 promo emails and notifications • BBC stated it has "no plans to do this again" to promote the show • Earlier BBC announced it would use AI to create marketing copy as part of a pilot scheme • Decision marks an about-face after previously stating AI offers an opportunity to create more content faster