Posted 3/8/2024, 4:30:46 PM
BBC Experiments With AI to Market Doctor Who
- BBC starting to use AI to generate marketing materials for "Doctor Who" show, beginning with written content like emails and website copy
- Human writers will first draft marketing copy, then AI will create variations that must be approved before publishing
- Success will be measured by click rates, open rates, conversion rates of getting viewers to stream "Doctor Who"
- AI-generated content will be labeled, informing readers it was created with AI assistance
- "Doctor Who" chosen due to being fully owned by BBC, and thematically suited for an AI experiment given show's history with on-screen AI