Posted 4/9/2024, 3:00:00 PM
WordPress Owner Automattic Acquires Cross-Platform Messaging App Beeper for $125 Million
- Beeper raised Apple's ire by recreating iMessage on Android; Apple later hobbled the app
- Beeper has been acquired by Automattic, the parent company of WordPress, for $125 million
- Beeper will continue as a stand-alone product within Automattic, with all 27 employees joining
- The acquisition is part of Automattic's broader messaging strategy after its Texts app purchase
- Beeper served to highlight issues with Apple's closed ecosystem and messaging dominance