Asset managers compete for crypto natives as bitcoin ETFs proliferate
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Franklin Templeton embraced crypto culture by putting laser eyes on its Ben Franklin logo after bitcoin ETFs were approved. This shows asset managers are trying to appeal to crypto natives to stand out.
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With over a dozen bitcoin ETFs coming, financial firms are competing through low fees, blockchain adoption, and crypto-friendly images.
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VanEck pledged to donate 5% of its bitcoin ETF profits to blockchain development, while Bitwise upped it to 10% to differentiate.
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As the world's largest asset manager, BlackRock has an inherent advantage in this bitcoin ETF popularity contest.
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Franklin Templeton's CEO wants to shake its old-fashioned reputation by embracing crypto and laser eyes on its logo.