Beyond Meat Unveils Healthier Plant-Based Burger Recipe to Boost Slumping Sales
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Beyond Meat is updating its signature Beyond Burger recipe to be healthier, with 60% less saturated fat, less sodium, and more protein. This is the biggest change since the burger launched in 2016.
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The changes aim to boost Beyond Meat's weakening US sales, which dropped 34% in the first 9 months of 2023.
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The new Beyond Burger has just 2g of saturated fat per patty compared to 9g in a typical 80/20 beef patty, making it much healthier.
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Beyond Meat added lentils, rice and faba beans to the new patty to improve texture and increase protein content to 21g.
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The changes come as Beyond Meat struggles with declining US demand due to high inflation leading consumers to cheaper proteins.