Mueller: Use AI Images Thoughtfully to Build Trust, Not Just Save Time
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John Mueller discussed using AI-generated images versus real photographs on websites, arguing authentic photos are essential for selling products while AI imagery can embellish content.
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Mueller suggested audiences expect real images for certain topics and are more likely to search visually for those; AI images may be fine where stock photography would typically be used.
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He advised reflecting on whether stock photography would be used in the same context to decide if AI imagery is appropriate.
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Mueller cautioned against using AI images purely for cost/time savings, as quality and professionalism require effort; AI images could be seen as "low effort" content.
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He warned that discovering "faked" AI content could decrease consumer trust; authenticity must be balanced with the benefits of AI images.