Posted 1/28/2024, 8:20:21 AM
Bezeq and Generation Capital Team Up to Take On Israel's Home Electricity Market
- Bezeq and Generation Capital forming a 50/50 joint venture to supply electricity to homes and small businesses
- Targeting 400,000 customers by 2030 in a market worth NIS 10 billion
- Bezeq to handle marketing, sales and service; Generation Capital to provide power supply
- Dependent on smart meters being installed to allow customers to switch suppliers
- Bezeq entering new non-telecom market, sees it as a multi-billion shekel opportunity