ASUS Shifts Zenfone to Premium Range with New $899 Ultra Model
• ASUS has shifted the Zenfone line from a compact, affordable flagship to a larger, more premium design similar to the ROG Phone • The Zenfone 11 Ultra packs impressive hardware like a fast chipset, good cameras, and fast charging at an affordable $899 price • Availability remains an issue for ASUS phones in the US compared to Apple and Samsung • A larger design may appeal more to mainstream buyers than the niche compact Zenfone 10 • The future of a compact Zenfone series is still unclear, with potential for both big and small models