In-N-Out President Vows to Keep Prices Low and Values High Despite Pressures

In-N-Out president Lynsi Snyder says she fought to keep menu prices low despite inflation and minimum wage hikes. While competitors raised prices, In-N-Out only slightly increased some menu items.

Snyder resisted pressure to adopt digital ordering and delivery, believing it would negatively impact customer service. In-N-Out sued DoorDash in 2015 for attempting deliveries without permission.

Snyder took over the family-owned company at age 27 in 2010 and has rejected offers to sell or take In-N-Out public, wanting to retain its private, family-owned status.

In-N-Out’s packaging includes Bible verses, which Snyder says reflects the company's values. She says "We’re a family company, we’re a private company and this is who we are and I’m unashamed of my faith."

Snyder believes decisions like not raising prices and avoiding mobile ordering, though more difficult, are better for customers. She says "There’s a lot of things that could be cheaper, easier, but that’s not the system we go through."