Binance Launches 'CRYPTO' Perfume to Attract More Women to Crypto, But Effort Risks Seeming Patronizing

Binance launched a perfume called "CRYPTO" to celebrate International Women's Day and attract more women to crypto
The perfume smells like "ozone, salt, moss, Oud, Mandarin, precious woods, Amber, Woody, and Musk"
Women can sample the perfume at malls in Bahrain and earn $25 in USDT if they complete a beginner crypto course
Crypto is known to be male-dominated, with only 7% of web3 founders being women
Binance's CMO says the perfume marketing is meant to be "tongue-in-cheek" and satirical, but it risks seeming patronizing