Binance's UK Crypto Ad Approval Plan Hits Snag as Named Partner Lacks Authority

Binance partnered with UK firm Rebuildingsociety.com to approve crypto ads under new UK rules

Rebuildingsociety.com is not actually allowed to approve crypto ads, says financial regulator

This may derail Binance's attempt to comply with new UK crypto ad regulations

Binance shared partnership info with regulator before new rules took effect

Regulator says Rebuildingsociety.com must withdraw any existing crypto ad approvals by Friday