Posted 1/18/2024, 9:52:22 PM
Bing's New AI Features Drive Users But Fail to Dent Google's Search Dominance
- Bing's US and worldwide market share is about the same as it has been for years, despite new AI features
- Microsoft announced major investments into AI and OpenAI about a year ago to boost Bing
- Early reports indicated the new Bing AI features worried Google enough to accelerate its own AI efforts
- While the new Bing AI features increased monthly active users, they haven't meaningfully cut into Google's 90%+ search market share
- Microsoft seems to be distancing the AI features from Bing itself by renaming them things like Windows Copilot