Birkenstock Sandals Gain Widespread Appeal, From Hospitals to High Fashion

Birkenstock sandals have become more popular in recent years, appearing in places like hospitals, fashion runways, and movies like "Barbie". The company has over 700 designs across 5 core styles.

Birkenstock sold 30 million pairs in 2022. The sandals appeal to diverse groups from doctors to models to Steve Jobs.

The Birkenstock Arizona style had a cameo in the 2022 "Barbie" movie. The Birkenstock Boston clog is also gaining popularity as a trendy style.

Birkenstock has collaborated with fashion brands like Valentino and Dior for runway shows. A pink Arizona style appeared on Margot Robbie's feet in "Barbie".

Birkenstock is pursuing an IPO on the NYSE to raise money. Its customer base spans across generations from millennials to baby boomers.