Bitwise Taps Most Interesting Man to Pitch Bitcoin ETF in New Ad Blitz
• Bitwise Asset Management launches first ever ad campaign for a Bitcoin ETF using "Most Interesting Man in the World" actor • Ad campaign aims to highlight Bitwise's expertise as industry awaits SEC decision on physically backed Bitcoin ETFs • Approval of Bitcoin ETFs could further integrate crypto into mainstream finance and bring in new capital • Bitwise is one of over a dozen issuers waiting for SEC decision, expected by January 2024 • Regulatory concerns remain around features like in-kind redemptions; SEC unlikely to allow for Bitcoin ETFs