Bitwise Taps Most Interesting Man Actor to Pitch Bitcoin ETFs
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Bitwise Asset Management launched a crypto ad campaign featuring Jonathan Goldsmith as "The Most Interesting Man in the World" to promote Bitcoin ETFs.
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Goldsmith previously played this character in Dos Equis beer commercials from 2006-2018.
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The ad spot comes as Bitwise has a pending Bitcoin ETF application with the SEC.
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The SEC has never approved a spot Bitcoin or Ether ETF in the U.S.
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Crypto firms sometimes hire celebrities to promote products and services, though actors occasionally face lawsuits if there is a collapse or enforcement action.