Posted 11/26/2023, 3:59:00 AM
Black Friday Online Sales Hit Record $9.8 Billion Despite Economic Concerns
- Black Friday online sales in US hit record $9.8 billion, up 7.5% vs last year
- Shoppers leaned on buy-now, pay-later options, which grew 72% before Thanksgiving
- Signals potential resilience of US consumers despite dwindling savings and high interest rates
- Salesforce and Adobe predict slow holiday sales growth overall - 1% and 4.8% respectively
- Shopify reported 22% increase in global Black Friday sales, led by clothing, personal care, jewelry