BlackRock Launches Low-Key Bitcoin ETF Ad, Seeks to Attract Novice Crypto Investors
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BlackRock launched a TV ad for its upcoming Bitcoin ETF, seeking to educate novice investors on Bitcoin in a gentle, modest tone.
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The ad touts Bitcoin's dominance as the original cryptocurrency, as well as its potential to revolutionize finance.
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It aims to attract new investors by emphasizing the convenience and cost savings of investing in Bitcoin via an ETF.
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The ad adopts a straightforward approach to explain Bitcoin investing simply for unfamiliar audiences.
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This contrasts with Bitwise's more humorous approach for its Bitcoin ETF ad launched previously.