Posted 2/20/2024, 5:51:12 AM
BlackRock Courts Normal Investors With Bitcoin ETF Ad Blitz As Crypto Fund Inflows Explode
- BlackRock released a new ad for its Bitcoin ETF product aimed at traditional investors looking for easy Bitcoin exposure
- The ad equates the ETF to stocks and bonds to appeal to "normal 60/40-ers" who don't typically own crypto
- BlackRock's Bitcoin ETF (IBIT) has seen huge inflows, extending its lead over competitors like Fidelity
- IBIT has attracted over $5B in flows so far, while Fidelity's FBTC has seen $3.75B
- The Bitcoin price broke $52k last week amid the surge in crypto investment product inflows