BlackRock Eyes Ethereum ETF, But Faces Marketing Challenges Beyond Bitcoin's Simple Value Prop
• BlackRock wants to follow up its bitcoin ETF with an Ethereum ETF, but marketing it could be challenging compared to bitcoin.
• While bitcoin's value proposition is clear as a portfolio diversifier, the case for ether is more complex involving tokenization and DeFi.
• Ethereum's move to proof-of-stake could appeal to ESG-focused investors, but ESG investing is already controversial so that angle may be avoided.
• Explaining unique Ethereum concepts like smart contracts and staking to mainstream investors could be difficult.
• The bitcoin ETF mostly sold itself on diversification and risk-adjusted returns, but ether's value proposition is less straightforward.