Blizzard Carefully Explores AI to Enhance Game, But Avoids Full Content Generation
• Blizzard is using AI to help artists by fitting armor to different character models, saving them tedious work • AI has enabled features like Exile's Reach tutorial zone with improved NPC interactions • Blizzard is working on a new Delves feature using similar NPC AI technology • But Blizzard is not using generative AI that fully creates content due to ethical concerns • Blizzard director John Hight sees promise in AI but wants to respect artists and address rights issues