Brave Browser Installs Spike in EU After Apple Adds Choice Screen
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Brave browser installs on iPhones in the EU spiked after Apple introduced a default browser choice screen in iOS 17.4 on March 6th. Daily installs jumped from 7,500-10,000 to over 11,000.
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To be eligible for the browser choice screen, browsers need at least 5,000 EU downloads in the prior year and Apple's new Default Browser Entitlement.
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Apple will choose up to 11 browsers besides Safari for the screen, updating the list yearly.
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Brave suggested the spike shows consumers choose alternative browsers when given clear options, which is why Android lacks a similar choice screen.
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The article speculates Apple and Google made switching default browsers difficult for years to block competitors and maintain their dominance.