Bud Light Sales Nosedive After Backlash to Trans Activist Ad Campaign
• Anheuser-Busch InBev's US revenue down 17.3% in Q4 2023 due to Bud Light sales drop after influencer partnership backlash • Bud Light sales declined after April 2023 promotion with transgender activist Dylan Mulvaney sparked conservative boycott • Bud Light lost its ranking as top-selling US beer in 2023 to Constellation Brand's Modela Especial • Anheuser-Busch has tried rehabilitating Bud Light image with UFC, Olympics sponsorships and patriotic Super Bowl ads • Parent company Anheuser-Busch InBev beat sales estimates in Q4 and full year 2023 despite US declines