Bud Light Sales Plummet Over $1 Billion After Backlash to Trans Athlete Ad Campaign
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Anheuser-Busch InBev may have lost over $1 billion in sales due to backlash over Bud Light's ad campaign with transgender influencer Dylan Mulvaney.
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Bud Light sales plummeted, with volumes down over 15% in North America in Q4 2023 compared to last year.
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The boycott hurt Anheuser-Busch's 65,000 employees and distributors who faced backlash on the front lines.
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Rival beer Modelo Especial took Bud Light's spot as best-selling beer, with parent company Constellation Brands raising earnings forecasts.
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Conservative beer brand Conservative Dad aims to capitalize on Bud Light's troubles with "woke-free" beer for conservatives.