Anheuser-Busch Faced Challenges After Bud Light's Influencer Campaign
• Anheuser-Busch lost over $1 billion in revenue last year, largely due to Bud Light's partnership with trans influencer Dylan Mulvaney
• Bud Light sales plummeted after backlash and boycotts from conservatives over the Mulvaney ad campaign
• Hundreds of Anheuser-Busch employees were laid off and top marketers departed after the Mulvaney controversy
• Bud Light faced legal scrutiny over whether its Mulvaney ads violated industry standards against marketing alcohol to minors
• New beer advertising guidelines were introduced requiring influencer posts to have mostly adult audiences and use age gating