BuzzFeed Bets on AI to Transform Business After a Challenging Year
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BuzzFeed pioneered "social content" and data-driven content development, but now faces more competition from creators using similar approaches.
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With platforms becoming walled gardens, BuzzFeed has focused on owning its destiny by prioritizing direct traffic and its own sites and apps.
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Advancements in AI present an opportunity to create a new medium and build the defining media company of the AI era.
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BuzzFeed has already begun experimenting with AI for creative, responsive content that isn't possible without it.
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After a challenging 2023, BuzzFeed made strategic changes like selling Complex and is now positioned to transform its business by harnessing AI.