Wendy's to Test Surge Pricing and Invest Heavily in Digital Menus Under New CEO
• Wendy's looking to test surge pricing for menu items in 2023, with prices fluctuating based on demand • Part of larger digital menu board investment, including AI-enabled suggestions and daypart offerings • Plans to invest $20M to launch digital menus at all U.S. company stores by end of 2025 • Additional $10M investment over next 2 years to support digital enhancements globally • Led by new CEO Kirk Tanner, formerly a longtime PepsiCo executive, who succeeded Todd Penegor