A U.S. judge has rejected Burger King's attempt to dismiss a lawsuit claiming that it deceived customers by making its Whopper sandwich appear larger than it actually is.
Burger King must face a class action lawsuit for false advertising after a judge ruled that the chain falsely inflates the size of their signature Whopper sandwiches in promotional materials, with the actual burgers being 35% smaller than advertised.
A growing number of lawsuits are being filed against food and beverage companies for deceptive advertising practices, with Burger King being the latest target for overstating the amount of meat in its Whopper burger; companies often settle these cases to avoid going to court, and rising consumer awareness and concerns about health and nutrition are contributing factors to the trend.
