Posted 2/29/2024, 1:00:31 AM
Burger King Offers Free Burgers After Backlash to Wendy's Dynamic Pricing Plan
- Burger King offers free Whopper or Impossible Whopper with $3 purchase after Wendy's announces dynamic pricing plans
- Wendy's plans to invest $20M in digital menus and test dynamic pricing by 2025, charging higher prices when demand is high
- Consumers expressed disapproval of Wendy's dynamic pricing plans on social media
- Wendy's clarifies it won't implement "surge pricing" but may test features to benefit customers and employees
- Burger King promotion lasts until March 1 at participating U.S. locations, only on app or website