Posted 2/29/2024, 7:21:00 PM
Burger King Trolls Wendy's Over Rumored Surge Pricing for Whoppers
- Burger King promoted a "no urge to surge" deal for a free Whopper to troll Wendy's dynamic pricing rumors
- Wendy's considered using demand-based pricing like Uber's surge pricing model
- Wendy's claimed it won't use "surge pricing" after Burger King's promotional shot
- Wendy's says digital menus could allow more flexibility in featured items
- Wendy's CEO previously referred to digital boards enabling pricing responses to demand