Study: Most firms plan to invest more in AI despite hurdles, anticipating long-term revenue boost

New data links AI to long-term revenue growth, though tech firms are struggling to profit now.

80% of sales and customer service leaders expect 23% revenue growth in 5 years due to AI.

87% of current AI users plan to invest more in generative AI in 2023.

ROI from AI takes time; 66% encountered initial hurdles before seeing benefits.

93% boosting investment in enabling tech in 2024 cite AI advancements as the reason.